The 1990 Group story
It’s 2012, and three friends needed a way to stay in New York.
They came to the U.S. on sports scholarships, planning to finish their studies and figure out how to build a life in the city they’d fallen in love with. New York doesn’t wait around, so they had to work, hustle, and make something happen. That’s how 1990 was born. It wasn’t a fancy, big-budget plan. It was about turning their passion into a business.
We built 1990 from the ground up.
No investors. No big corporate backing. Just friends with a vision and a whole lot of determination. They started an events company, and the name? It was simple. All three founders were born in 1990. Years passed, and Ricardo García, a guy from Asturias, Spain, became the heart of 1990. He came to the U.S. chasing his dream of becoming a tennis pro while studying economics. Little did he know that dream would evolve into building a business in the city of his dreams — New York.
So, what is 1990 Group?
We’re a hospitality group born in Manhattan, New York, and we’ve been curating the city's nightlife experience for over a decade. In that time, we’ve grown to become one of the most important companies in the nightlife sector, working with over 150 talented individuals just in the past year. In 2020, we even launched a pop-up club at the Ritz Carlton South Beach in Miami, which turned out to be a huge success. Our mission? Simple — offer you the best night out possible. Whether it's private events, bottle service, dinner parties, concerts, or the top clubs in the city, we’re here to make sure every night you spend with us will be more than just another night out—it’ll be an experience.
We craft your New York City nights.
From iconic venues and hidden rooftops to intimate dinners and lively parties, 1990 Group combines luxury with the vibrant energy of the city. Whether you're looking for a laid-back evening or an exciting night out, we know the spots that make New York’s nightlife special.
What drives 1990 Group?
We’re dreamers at heart, always eager to grow both in New York and beyond. We’ve never shied away from a challenge, and our journey has been fueled by determination and a passion for what we do. But above all, we believe in creating a positive atmosphere — one that feels welcoming, genuine, and full of good energy.
Our values guide everything we do.
We’ve built a close-knit community that thrives on respect and honesty. Quality is key for us, and we put our heart into every event, every detail, every experience we offer. We’re committed to being transparent and authentic in all our relationships, from our team to our clients. For us, it’s not just about business — it’s about building lasting connections and making sure everyone feels part of the 1990 family.
Growth without losing who we are.
We’re just getting started. Our goal is to keep growing and expanding our reach, elevating the events we host and continually raising the bar on the quality of service we offer. But no matter how much we grow, we’ll always stay true to our roots. For us, growth isn’t just about bigger events or more locations; it’s about maintaining the sense of family that got us here. We’re committed to staying connected, authentic, and dedicated to the community we’ve built, with the same passion and commitment that has defined 1990 Group from the very beginning.